Bridge the Gap Lecture: The Art of Integration – Periodizing Speed, Power, & Strength in the Training Process

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Squatting may be commonplace in the weight room, but proper execution of this great exercise is difficult. Strength and conditioning coaches will need to properly select exercises and cue their athletes in a way that not only allows for a proper stabilizing strategy to occur, but promotes it.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

The Art of Attracting your Ideal Client

The Art of Non-Selling Sales

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Collegiate Strength and Conditioning: The KU Way

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