This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

Many processes and applications are used for recovery programs but there are certain factors that must be taken into consideration before determining the optimal course of action.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

This article briefly discusses what personal trainers should know about claims and lawsuits.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Exercise is an underutilized therapy for the treatment of cognitive diseases such as Alzheimer’s disease and depression. While exercise shows more promise for the prevention, rather than the treatment, of Alzheimer’s disease, exercise therapy compares favorably to the most common treatments of depression (psychotherapy and antidepressants).

Recruitment through Training, Building the Perfect Trainer

Assessing Your Client for Metabolic Syndrome

This article aims to provide information designed to assist firefighter recruits to achieve a successful Candidate Physical Ability Test (CPAT) performance.