This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

There is a sound theoretical rationale supporting a potential role for muscle damages in the hypertrophic response, but a cause-effect relationship directly linking these gains to muscle damage is yet to be established. If such a relationship does in fact exist, it is not clear as to what extent of damage is optimal for inducing maximum muscle growth.

Reactive Tier System for Speed

Regarded as a sport science advocate in Major League Soccer (MLS), follow David Tenney’s journey from sport coach to High Performance Director at Austin Football Club (FC). Tenney and NSCA Coaching and Sport Science Program Manager Eric McMahon begin by discussing increases in MLS staff and embracing the overlap between coaching and performance science staff. Tenney reflects on how experienced coaches often evolve toward mentorship, finding balance between “leader” and “practitioner.” The pair examine the new MLS-mandated performance scientist position, which requires the Certified Performance and Sport Scientist® (CPSS®) credential. Created to standardize the role and responsibilities, MLS performance scientists leverage data from GPS and force plates into effective and ethical takeaways. As President of the emerging Professional Soccer Performance Association (PSPA), Tenney shares his goals to create a network, gain representation, and increase credibility. Tenney and McMahon also explore the robust MLS developmental pipeline, interviewing strategy, and early career advice. Connect with David on Twitter/X: @davetenney or LinkedIn: @david-tenney | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs For a deeper look into sport science, explore career trends and how to leverage the CPSS certification into new career opportunities. Discover your next job or internship on the NSCA Job Board. This episode discusses David Tenney’s PhD dissertation, An Exploration of the Leadership Competencies Required for High-Performance Directors in North American Professional Sports Organizations, which includes interviews with NFL, NBA, MLB, NHL, and MLS leaders.

The use of conditioning activities at maximal and sub-maximal intensities can increase subsequent sprint speed. This infographic describes how individuals’ responses can differ and suggestions to optimize post-activation potentiation (PAP) methods.

This excerpt from Strength Training, Second Edition provides insight into how resistance bands and cords can be used for a variety of training methods.

Understand the relationships between different testing variables and what they mean. In this session from the NSCA’s 2017 Coaches Conference, Bryan Mann explains how to use various equations from research to garner deeper insights into commonly collected data.

CC 2023

“Five basic training techniques have been producing great results for our clients,” says Mike Bracko in this session from the 2015 NSCA Personal Trainers Conference. Learn how you can help your clients add these five easy performance enhancers to their lives.

Today’s fitness professionals need to navigate an evolving landscape of laws and regulations. In this session from the NSCA’s 2016 Personal Trainers Conference, Rick Collins identifies the nuts and bolts of what fitness professionals need to know about nutrition law. Learn how to protect both your business and your clients.