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(3,427 found)

Selecting a Specialty—What Will You be Known for?

April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA

Article Members Only

This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

Personal trainers Organization and Administration Professional Development

Bridge: Client-Trainer Dynamic, with Brandi Binkley

May 4, 2018by Brandi Binkley, MS

Video

Brandi Binkley, the 2015 NSCA Personal Trainer of the Year, shares her thoughts on the relationship between clients and personal trainers.

Personal trainers Organization and Administration Professional Development

Acceleration and Deceleration Mechanics

June 5, 2020by Developing Agility and Quickness, Second Edition

Article

This excerpt breaks down the optimal positions of the body during acceleration and deceleration.

Personal trainers TSAC Facilitators Coaches Exercise Technique

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019by David Crump, NSCA-CPT, RCPT*D

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development

Retain Your Clients by Providing a Great Experience

December 18, 2022by Jim Cleveland, CSCS

Article Members Only

This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.

Personal trainers Professional Development

Client-Centered Training—the Key to Delivering More Value and Better Results

April 10, 2018by Joe Drake, NSCA-CPT,*D

Article Members Only

Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

Personal trainers Program design Client Consultation|Assessment

Giving the Clients What They Want—A Personal Perspective

April 12, 2018by Ryan Carver, CSCS

Article Members Only

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Personal trainers Organization and Administration Professional Development

Keeping Clients for Life—Three Long-Term Retention Strategies that Work

April 1, 2019by David Crump, NSCA-CPT

Article Members Only

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Personal trainers Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development

How to Improve Your Sales Skills and Get More Clients without Compromising Your Values

June 20, 2018by Ryan Ketchum

Video Members Only

If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.

Personal trainers Organization and Administration Professional Development

How to Promote and Sell Multiple Personal Training Options with Layered Pricing

April 10, 2018by Douglas O. Sheppard, NSCA-CPT,*D

Article Members Only

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration
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