For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Because a client’s functional abilities will change in each of the tissue healing phases, the fitness professional must understand the time it takes to heal and the science behind each phase in order to prescribe safe exercises for clients in those phases.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Given the numerous approaches and variables which contribute to leadership effectiveness, it is unlikely any single approach is sufficient. This article briefly discusses the leadership approaches most commonly associated with team sports with the intent of providing a foundational understanding of leadership to strength and conditioning coaches.
It is important in a coach’s journey to be motivated to find solutions instead of just unimportant problems. Steve Hess shares some of the lessons he has learned in his 21 years with the Denver Nuggets of the National Basketball Association (NBA).
CoachesOrganization and AdministrationProfessional Development
Swimming is a form of exercise that has minimal impact on body joints as it applies a lower amount of stress compared to other popular activities, such as walking. This article offers different methods of swimming that improve overall health aimed for the maturing adult.
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainersOrganization and AdministrationProfessional Development
Every fitness professional should strive to become a leader in the fitness industry. This will ensure continuity across the field of fitness and assist in the establishment of standards of professionalism.
Personal trainersOrganization and AdministrationProfessional Development
The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.
Personal trainersProgram designProfessional Development
Racquetball consists of various movements and has different training styles and techniques that target particular skills that can affect an aging player’s performance. The drills in this article are designed to strengthen and coordinate the lower extremity muscle groups for the aging racquetball player.