To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

The purpose of this article is to examine the effects and results of a training program designed specifically for United States Air Force (USAF) Pararescuemen.

In this lecture from the NSCA's 2016 Coaches Conference, Caitlin Quinn discusses how to implement simple techniques for creating a disciplined (yet enjoyable) team lifting environment. Quinn talks about how to hold athletes to a high standard of knowledge and movement accountability, how to teach simple physiology to achieve desirable technique, how to instill a level of ownership within each athlete, and how to place a large emphasis on an athlete's mental engagement throughout a lifting session.

From the 2021 NSCA’s Coaches Conference, Guy Hornsby, Teaching Assistant Professor in Athletic Coaching Education at West Virginia University, and John Wagle, the Director of Performance Science and Player Development for the Kansas City Royals Major League Baseball (MLB) team, discuss applied sports science and athlete monitoring for both intercollegiate student-athletes and professional athletes.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

From the 2021 NSCA Coaches Conference, Dan Dalrymple, Head Strength and Conditioning Coach for New Orleans Saints National Football League (NFL) team since 2006, shares wisdom from his experience in the field. This includes the realities of coaching in the NFL and how he used the setbacks of the pandemic to drive positive change and opportunities.

In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.

Learn how to recognize and treat muscle dysmorphia in your athletes. In this session from the NSCA’s 2017 Personal Trainers Conference, James Leone covers many facets of athlete muscle dysmorphia, including the clinical features, identifying at-risk populations, using assessment tools, managing athletes suspected of having muscle dysmorphia, and how to treat it using a team-based approach.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

When working with athletes who play team sports, your main goal as a strength and conditioning coach is to ensure that your athletes arrive at a competitive peak in a predictable way, Dave Hamilton says. No matter the athlete's level - college or elite - training loads impact the ability to perform. As coaches, we need to remove the subjectivity and use monitoring tools that are effective.