There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.

Martin Rooney, Head Coach of Training for Warriors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about defining a coach, balancing the coaching lifestyle, and myths and misconceptions about opening a gym.

Athletes are highly vulnerable to pervasive supplement marketing and are largely unaware of how real, whole–food solutions stack up to some of the most popular supplements on the market. In this session from the NSCA’s 2016 Coaches Conference, sports dietitian Lara Gray presents a variety of nutrient profile comparisons between top–selling sports supplements and whole–food options that can alternatively provide sustainable, cost–effective solutions to common training goals.

Recruitment through Training, Building the Perfect Trainer

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

This excerpt from Developing Agility and Quickness highlights the high-intensity, reactive agility hockey players require, and provides two agility drills that challenge that skill.

By examining a practical approach to programming fundamentals based on a needs analysis and training objectives relative to the program, a foundational plan can be laid that may lead not only to the appropriate progression of a given officer but also to the mutual satisfaction of the trainer and trainee alike.