The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field
Hear from Lacey Jahn, Head Strength and Conditioning Coach for the United States Marine Corps East School of Infantry. Jahn shares her unusual path into strength and conditioning with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including stops in curriculum development and working as a lifeguard. Learn more about tactical strength and conditioning jobs, athletic qualities as they relate tactical performance in the military, and the how to approach attending strength and conditioning education events as a young coach.
You can reach out to Lacey on Instagram: @laceylyrla | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.
Both unilateral and bilateral training should be used to optimally develop basketball players. This article compares single-leg and double-leg training options and provides considerations and potential implications for training basketball athletes.
This excerpt from NSCA’s Essentials of Sport Science highlights the importance of quantifying training load for both programming and monitoring an athlete’s progression or regression over time.
Personal trainersTSAC FacilitatorsCoachesProgram design
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyProfessional Development
This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.