Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Teena Murray talks about athlete development in this session from the NSCA’s 2017 Coaches Conference. Learn about creating and sustaining a championship culture, developing an agile operating system, and using data-driven decisions to manage risk and readiness.

"How can we practically, meaningfully and positively affect communication, leadership, and motivation for our staff, our athletes, and our teams?" Tim Wakeham strives to answer this question during this lecture from the 2015 NSCA Coaches Conference.

In this episode, we catch up with 2014 NSCA Assistant College Strength and Conditioning Coach of the Year, Caitlin Quinn, about her current position at Toyota Racing. Quinn shares her path from working for over a decade in collegiate athletics at Florida State University to taking a leap into unfamiliar territory in National Association for Stock Car Auto Racing (NASCAR) with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Learn about her needs analysis for working with youth developmental drivers, as well as physiological, behavioral, and nutritional factors that impact racing performance. This episode shares an alternative view on strength and conditioning culture and the expectations that we place on ourselves as coaches. Quinn opens up about creating harmony between professional and personal lives, as well as seeking out the best environment to continue development as strength and conditioning professionals. You can connect with Caitlin on Instagram: @thequinn.44 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to guide tactical leaders in their development of a unit combatives program (UCP).

If Mission Critical Teams intend to enhance their capability, they must first embrace a learning organizational culture and develop a belief that organizations are required to continually improve and adapt in the current competitive and complex environment in order to survive and prosper.

Katie Fowler, from the University of South Carolina, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being part of a National Championship team/culture, successful intern qualities, being a female strength and conditioning coach in a male dominated profession, and the influence of data in strength and conditioning.

What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.

Ron McKeefery, Vice President of Performance and Education for PLAE, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how he got started with the Iron Game Chalk Talk, his involvement with the NSCA, the value in attending and putting on events, the future of the profession, decision paralysis, and creating culture in the weight room.