Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article discusses the balance between muscle protein synthesis (MPS) and muscle protein breakdown (MPB) to help individuals better achieve their goals in muscle hypertrophy.

The aim of this article is to highlight the functional importance of the foot, and to provide recommendations for foot conditioning.

This article provides an understanding of the role the core plays during execution of athletic movements, as well as provides evidence-based concepts that help to strengthen the core and maximize movement performance.

This article discusses using the principle of specificity as an important component in tactical training programs to enhance performance, decrease injuries, and improve functional longevity of a tactical athlete.

Robert Panariello, Chief Clinical Officer with Professional Physical Therapy and the Professional Athletic Performance Center, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about education in the field, being a well-rounded coach to excel or compliment your career, and key things to remember in the strength and conditioning field.

The innovative technology found in portable BFR training systems can help tactical personnel achieve greater strength and hypertrophic gains, as well as optimize training programs and overall performance.

The purpose of this article is to justify the importance and advantage to properly incorporate upper body power (UBP) training in Mixed Martial Arts (MMA) athletes.

This article is part of a continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.