At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

Learn about Loren Landow’s philosophy-based system of multidirectional training and explore how to best integrate multidirectional training to straight-line speed performance through a full progression of bilateral and unilateral exercises. In this session from the NSCA’s 2017 National Conference, Landow addresses the factors that influence agility with special attention to the feet and hips

This article applies LTAD principles to guide the process of generating an athletic profile (part 1) and sample program design (part 2) for a middle school athlete and a high school athlete.

The loading intensity a person chooses depends on his or her goals and training status (i.e., whether the person is a trained athlete or a sedentary individual). Ultimately, the number of repetitions you can perform at a given intensity or load determines the effects of training on strength develop.

This Personal Training Quarterly article presents alternative ways of teaching the squat technique. Visit NSCA online to read more on exercise science, health, and fitness.

In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Understand why the strength and conditioning basics work, how they work, and how they elicit the desired performance outcomes. In this session from the 2016 TSAC Annual Training, Brandon Stone identifies buzzwords like mental toughness, work capacity, and regeneration, as well as how those are integrated into training the program at the 10th Special Forces Group (Airborne).

The purpose of this article is to address the key elements when designing a training program for firefighters, provide evidence for utilizing circuit training, and suggest recommendations on how to incorporate circuit training into the training program.

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs