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Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
In this session from the NSCA’s 2016 Personal Trainers Conference, the focus is on the chest as JC Santana shares ways to improve your clients’ bench press performance without bench pressing.
Personal trainersExercise ScienceExercise TechniqueProgram design
The purpose of this article is to examine the effects and results of a training program designed specifically for United States Air Force (USAF) Pararescuemen.
Flexibility training is important because of the role that flexibility plays in improving movement performance and reducing the opportunity for injury. Learn more about the role of flexibility training in this exclusive excerpt from the book NSCA's Essentials of Personal Training, Second Edition, published by Human Kinetics.
Personal trainersExercise ScienceExercise Technique
Considering that the term "power" typically evokes the perception of high-speed movement, many people are inclined to take the tenets of specificity to literally mean “train fast, be fast.” However, to create the most strategic methods of training and adaptation, it is vital to compartmentalize power into the primary testable and trainable elements.
In this hands-on session from the 2018 NSCA’s Personal Training Conference, Brian Nguyen explains motor control with an emphasis on conscious breathing. Nguyen also demonstrates exercises and cues to improve overall stability, mobility, strength, and kinesthetic awareness for clients.
Brad Schoenfeld discusses what personal trainers can do to help their clients with weight loss in this session from the NSCA’s 2016 Personal Trainers Conference. Learn about the facts and fallacies of weight loss, as well as what really works.