In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This 2018 National Conference video features Scott Riewald in an overview of the 2018 USA Winter Olympic team and discusses how sport science support contributes to elite athlete performance. As well as the training, preparation, and expanding talent identification initiatives to influence performance for the Olympic Games.

Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.

CC22

This article contains examples of how to periodize training programs to help aerobic endurance athletes reach their peak condition at the appropriate time of the year.

TAT22

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

This excerpt from NSCA’s Essentials of Sport Science briefly explains the force-velocity-power profile and how it can give strength and conditioning coaches a more holistic view of athletes.

This article is the third installment of a four-part series on stabilization in weight training. It covers how to train trunk stability and how to decrease the dominance of the extension/compression stabilizing strategy (ECSS) that is often perpetuated during training.

CC2023