Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Almost all functional movements of the trunk are combinations or variations of four basic movement patterns: trunk flexion, trunk extension, trunk rotation, and trunk lateral flexion. This article lists exercises to address each of these movement patterns.

Learn about the “Golden Age of Strength and Conditioning” from those who lived it. Former National Basketball Association (NBA) strength and conditioning coach, Chip Sigmon, joins retired longtime National Football League (NFL) strength and conditioning coach, Jerry Palmieri, on a journey back to the 1970s and 1980s. Sigmon and Palmieri share their experiences, mentors, and life influences that put them on a path towards meaningful strength and conditioning careers with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Hear how the book, The Golden Age of Strength and Conditioning was written to feature powerful stories of professional growth from the many who were there. Follow the link to read The Golden Age of Strength and Conditioning. You can also email Chip at chipsigmon@europasports.com and Jerry at jerrypalmieri910@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Get to know Army Lieutenant Colonel Nick Barringer, Program Director for the United States Army-Baylor University Master’s in Nutrition. Barringer shares how he originally planned to become a strength and conditioning coach before a nutrition course inspired him to pursue dietetics. However, it was his Certified Strength and Conditioning Specialist® (CSCS®) credential that ultimately landed him his role as the first 75th Ranger Regiment (Army Rangers) Dietitian. He recounts drawing inspiration from the Navy SEALS to start the Ranger Athlete Warrior (RAW) program and seeing the Special Operations THOR3 program follow suit — laying the groundwork for the US Army Holistic Health and Fitness (H2F) system. Barringer and McMahon discuss the synergy between strength and conditioning coaches and dietitians, as well as cultural challenges and diverse training ages in tactical settings. The pair also stress the importance of sales and building relationships before discussing basic nutrition advice and pathways into tactical and dietetics careers. Connect with Nick on Instagram at: @nickbarringer.phd.rdn or by email: nickbarringer35@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Building athletes who are strong, healthy, and resilient requires more than sets and reps, starting with a shift in mindset. Christi Edson, Head of Performance for the Orlando Pride in the National Women’s Soccer League (NWSL), shares how she integrates strength and conditioning with sport science to sustain athlete health and performance. She reflects on the field’s evolution from the well-known “Bigger, Faster, Stronger” program to a training culture emphasizing resilience, active recovery, and durability. Drawing from her experience coaching high school athletes to NWSL professionals, Edson highlights the adaptability and creativity coaches need. Those qualities help her to develop athletes who can thrive through a demanding 11-month season. She details how tools like GPS, force plates, and velocity-based training sharpen communication and reshape expectations in the gym. Her story points coaches toward the future of athlete development: collaboration, precise load management, and long-term health as the foundation of strength. Connect with Christi on Instagram: @christiedson and LinkedIn: @christiana-edson | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Read the article, “A Creative Mind in the Professional Development of a Strength and Conditioning Coach,” from NSCA Coach, 11(1), February 2024 — referenced in this episode’s return-to-play discussion. NSCA Members enjoy full publication access. Interested in bridging coaching and sport science? The Certified Performance and Sport Scientist (CPSS) credential can help you expand your qualifications, open new career paths, and strengthen cross-department collaboration.

Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science. Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more: Instagram: @pspa_performance X/Twitter: @PSPA_perform LinkedIn: @professional-soccer-performance-association

Ryan Metzger, Senior Assistant Strength and Conditioning Coach for Clemson University, talks to the NSCA Coaching Program Manager, Eric McMahon, about their internship program going virtual amidst the pandemic to provide young strength coaches the education they need to grow despite the lack of in-person training. Topics of discussion also include early sport specialization and burnout, as well as being a role model for female athletes. Find Ryan on Instagram: @clemsonolystrength or @coach_metz | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The Head Performance and Strength Coach for the Sacramento Kings National Basketball Association (NBA) team, Ramsey Nijem, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about his recent experience completing a doctoral degree as well as his path to his current position.

Much in the same way that a single movement or a single workout does not make or break a training cycle, the same holds true for mental skills. The challenge is that the strength and conditioning coach will likely need to reach out to another professional trained in sport psychology to help establish the plan and construct the appropriate interventions.