The constant presence of technology can train the mind to be in a constant state of reactivity and unease. Personal trainers can help their clients improve performance by teaching them how to focus.

This article describes how to use dumbbell exercises in the training programs for football athletes. It includes sample programs for skill position athletes and big skill position athletes.

Personal trainers are responsible to be familiar with the sometimes fluid landscape of the nutritional counseling laws in their state and to abide by them.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article provides considerations for preparing firefighters for the physical and psychological demands of their job, including pre-operational work specific training during their rest times.

This article highlights the key benefits of deadlifts in exercise therapy, addressing the often-overlooked issue of low-back pain in strength and conditioning.

Much in the same way that a single movement or a single workout does not make or break a training cycle, the same holds true for mental skills. The challenge is that the strength and conditioning coach will likely need to reach out to another professional trained in sport psychology to help establish the plan and construct the appropriate interventions.

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.