The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Brandi Binkley speaks at the 2014 National Conference on The Future of Personal Training. In this first video of the series, Brandi touches on the personal trainer market, stability/longevity, helping trainers find their niche, and client retention.
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,
Personal trainersProgram designClient Consultation|Assessment
With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.
Personal trainersOrganization and AdministrationProfessional Development
Heart rate variability (HRV) testing is at the forefront of a wave of cutting-edge assessment tools that are becoming available to the personal trainer. In this session from the 2015 NSCA Personal Trainers Conference, Carmine Grieco provides an overview of the physiological background and dynamics of HRV, including the most current supportive evidence, with an emphasis on the practical application for personal trainers.
Personal trainersExercise ScienceTesting and EvaluationClient Consultation|Assessment
In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.
Personal trainersExercise ScienceClient Consultation|AssessmentProfessional Development