In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.

In addition to standard health, fitness, or sport assessment guidelines, several guidelines exist for the fire service. Since each agency is different in its preferences, capabilities, and philosophies, applying a standard recommendation may not be possible. This article introduces basic decision-making considerations for fire service assessment batteries.

This article is the eleventh in a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

The goal of this article is to understand contralateral and ipsilateral loading, how to set-up loaded carries, electromyography activity during exercises, and how to apply these exercises into the strength training program.

This TSAC Report article highlights ruck performance for tactical athletes with key insights on load carriage biomechanics, gait changes, and training strategies to reduce injury. Visit NSCA online to learn more about military strength training.

Much in the same way that a single movement or a single workout does not make or break a training cycle, the same holds true for mental skills. The challenge is that the strength and conditioning coach will likely need to reach out to another professional trained in sport psychology to help establish the plan and construct the appropriate interventions.

As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.