Approximately 2 million youth from 6 - 12 years of age participate in football every year. This article discusses the importance of long-term athletic development (LTAD) for youth football athletes and the significance of a player development pathway for long-term success and longevity in the sport.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article provides practical guidelines for limiting high-reward foods and demonstrates why minimizing high-reward foods is a simple and well-supported strategy for long-term adherence to a nutritional approach that emphasizes high-quality, nutrient-dense, lower calorie foods.

Factors such as the types of exercises used, the number of muscle groups trained per session, the structure of the program, and the client’s training status and overall fitness level dictate training frequency.

Veteran Strength and Conditioning Coach for the Miami Heat of the National Basketball Association (NBA), Bill Foran, joins the NSCA Coaching Podcast and reflects on a more than four-decade coaching career. Foran discusses his early beginnings teaching elementary school physical education, with NSCA Coaching and Sport Science Program Manager Eric McMahon, and what led him towards pursuing collegiate and professional sports strength and conditioning. Foran shares stories of resourcefulness from the early days, before the strength and conditioning field was formally defined, up to more recent years using sport science technology and foundational core principles to inform training practices for elite NBA players, such as Lebron James and Shaquille O’Neal. This episode is informative for strength and conditioning coaches at any level, emphasizing the importance of building lasting relationships with athletes and head coaches, as well as taking advantage of all that the NSCA has to offer. Reach out to Coach Foran at by email at bforan@heat.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Learn more about NBA strength and conditioning with the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

This article discusses the balance between muscle protein synthesis (MPS) and muscle protein breakdown (MPB) to help individuals better achieve their goals in muscle hypertrophy.

This Personal Training Quarterly article discusses how myofascial techniques can reduce pain, improve mobility, and enhance quality of life for women in breast cancer recovery. Visit NSCA online to read more on recovery, health and fitness.

"Can personal trainers cure disease?" Phil Kaplan asks during the 2014 Personal Trainers Conference as he talks about shifting the perception of personal trainers towards something greater. What if personal trainers addressed the largest market in a way that they have never been helped before? Join Phil as he discusses big ideas.

If Mission Critical Teams intend to enhance their capability, they must first embrace a learning organizational culture and develop a belief that organizations are required to continually improve and adapt in the current competitive and complex environment in order to survive and prosper.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.