For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

This article discusses the findings of a recent study on the effectiveness of a time-efficient occupationally-specific training program to improve performance in qualities related to physically demanding tactical tasks in law enforcement officers.

This career series article focuses on the calling of the tactical strength and conditioning facilitator. It touches on the drive, commitment, and dedication necessary to work with tactical populations.

This short excerpt from Developing the Core details the importance of training the core musculature in tennis athletes.

Matthew Nein, Head Sports Performance Coach for Salisbury University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about receiving the NSCA Collegiate Strength Coach of the Year award, personal and program values, and mental toughness.

This article highlights four non-traditional calf exercises that can immediately be used in strength programs for improving calf strength while also increasing ankle dorsiflexion mobility.

This article provides an understanding of the role the core plays during execution of athletic movements, as well as provides evidence-based concepts that help to strengthen the core and maximize movement performance.

The following article provides a simple guide to ruck training for the aging population.

This excerpt briefly discusses components of interval workouts, including recommended volume and intensity, to increase overall endurance in athletes.

Before implementing an agility training program, baseline measures of change of direction ability should be assessed. This article presents norms for three tests that can be used to assess change of direction ability.