If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Development
December 10, 2018by Dr Lawrence Judge, PhD, CSCS,*D, NSCA-CPT, RSCC*E, FNSCA, Dr. Don Hoover, PhD, PT, CSCS, and Dr. David M. Bellar, PhD, CSCS,*D, RSCC*D, FNSCA
The rise of adaptive and Paralympic sports provides an opportunity for strength and conditioning professionals to share their expertise with a wider range of athletes. This article summarizes working with a physical therapist to build an annual training program with a focus on periodization for a Paralympic discus thrower.
As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,
Personal trainersProgram designClient Consultation|Assessment
Joel Raether, Director of Sport Performance at Authentic Performance Center, uses this session to take a closer look at how all variables within a program must be addressed to account for cumulative fatigue, density of variables within, and how to manage stressors for the tactical athlete with high demands for physical, mental, physiological, and emotional stress.
In this session from the NSCA’s 2015 Hockey Clinic, San Jose Sharks Strength and Conditioning Coordinator Mike Potenza discusses how to create a program that can help re-assimilate an injured hockey player’s body back to pre-injury functions and movements, and eventually back to competition. Potenza also covers the structure of an off-ice reconditioning program, the members of the performance team, methods for building a “return to skate program,” and reintegration procedures for the athlete.