There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
The purpose of this article is to discuss the theory behind the French Contrast Method (FCM), current evidence demonstrating its effectiveness, as well as proper implementation and execution for athletic populations.
Jonathan Goodman—the creator of the largest collaborative blog for personal trainers—explains why online personal training is so popular today, and how to use online training to grow your business and generate more freedom as a personal trainer. Originally seen as a session at the NSCA 2015 Personal Trainers Conference.
Personal trainersCoachesOrganization and AdministrationProfessional Development
Unfortunately for many soldiers, running, pushups, and sit-ups address endurance, but do little to train mobility and strength. To meet the demands of their work and help avoid overuse injuries, a training program for soldiers should include mobility, strength, and endurance components.
This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.
The periodization of training is facilitated by a hierarchical structure that allows for several distinct interrelated levels that can be used in the planning process. Each level of the periodization process should be based on the training goals established for the athlete or team.
This infographic explains how to build a load-velocity profile for velocity-based training (VBT), and is the second of a three part series explaining the theory behind and application of VBT.