While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.

Correct spinal alignment is key to many lifts and can help prevent back pain form everyday activities. This is an overview of the anatomy and methods to help identify and correct common postural imbalances.

Tendinopathy is a pathological condition that occurs when a tendon is repeatedly injured and degenerately breaks down. Specific exercise programming may help prevent tendinitis from occurring.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

Joe Denk, Applied Sport Scientist and Strength and Conditioning Coach for Naval Special Warfare, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about immediate and actionable sports science data for tactical athletes. Topics under discussion include the dynamic of working with tactical athletes, how resiliency and recovery are connected, and how technology has enabled coaches the ability to implement training programs effectively from a distance. Find Joe via Email: denkjc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

In this hands-on session from the NSCA’s 2018 Personal Trainers Conference, Bobby Smith, Owner and Director of Sports Performance at Reach Your Potential Training, explains and demonstrates his multi-phase dynamic warm-up system.

Learn to identify the four present and future states you want for your clients or athletes as their coach. In this session from the NSCA’s 2017 Personal Trainers Conference, Brain Nguyen also explains how to design products and programs that develop long-term trust and profitable relationships.

Battling rope exercises can be used as a metabolic training modality following a comprehensive resistance training workout to increase the client’s heart rate and help maximize the metabolic cost of the training session.

How are fitness studios with 8,000 – 9,000 sq ft able to survive? One way is to carve out a niche in this competitive and crowded industry.