How To Use Video on Social Media to Grow Your Fitness Brand

Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science. Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more: Instagram: @pspa_performance X/Twitter: @PSPA_perform LinkedIn: @professional-soccer-performance-association

How to Use and Not be Used by Fitness Technologies

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program. Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn how to differentiate between the three critical tactical psychological skills related to enhancing tactical athlete performance, and how each tactical psychological skill impacts performance for the tactical athlete. In this session from the NSCA’s 2017 TSAC Annual Training, Peter Jensen, PhD, teaches how to apply each tactical psychological skill in a training setting to improve tactical athlete performance.

Ryan Metzger, Senior Assistant Strength and Conditioning Coach for Clemson University, talks to the NSCA Coaching Program Manager, Eric McMahon, about their internship program going virtual amidst the pandemic to provide young strength coaches the education they need to grow despite the lack of in-person training. Topics of discussion also include early sport specialization and burnout, as well as being a role model for female athletes. Find Ryan on Instagram: @clemsonolystrength or @coach_metz | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Lonnie Lowery spoke at the NSCA's 2012 National Conference and provided tips on how to maintain energy levels in youth athletes.