Athletes are highly vulnerable to pervasive supplement marketing and are largely unaware of how real, whole–food solutions stack up to some of the most popular supplements on the market. In this session from the NSCA’s 2016 Coaches Conference, sports dietitian Lara Gray presents a variety of nutrient profile comparisons between top–selling sports supplements and whole–food options that can alternatively provide sustainable, cost–effective solutions to common training goals.

This episode of the NSCA’s Coaching Podcast features the 2024 NSCA College Strength and Conditioning Coach of the Year, Brijesh Patel. Patel shares decades of wisdom and experience with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including valuable lessons to support a fulfilling strength and conditioning career and avoid coach burnout. Learn about the journey of the 2023 Quinnipiac University National Champions Men’s Ice Hockey Team from the strength and conditioning coach’s perspective. Patel explains how program resources and support from administration can make or break the success of a program. From lessons on mentorship to putting in the work in support of professional development, this is an episode you will not want to miss. Connect with Brijesh online at coachbpatel.com or by email: brijesh.patel@qu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Also, here is the link to nominate a colleague or mentor for an NSCA Coach of the Year Award!

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Learn about the emerging field of biomechanics in professional baseball from Georgia Giblin, the Director of Performance Science for the Detroit Tigers Major League Baseball (MLB) team. Giblin shares her professional journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from working with Olympic athletes in Australia to educating coaches on emerging technology tools within MLB. This episode features discussion on the recent growth of athletic performance departments, the current state of sport science in the United States, and the helpful role of strength and conditioning coaches in supporting sport science initiatives. Connect with Georgia on Twitter: @GeorgiaGiblin| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Hear from Bri Kanz, Assistant Athletic Director of Sports Performance for Santa Clara University. Kanz connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on key stops along her professional path, including her most recent position at Stanford University. Learn how injury inspired Kanz to pursue strength and conditioning, about her move to the West Coast, and her enthusiasm for Olympic sport strength and conditioning. Kanz shares her insight on what it takes to be an effective strength and conditioning coach and where she sees the field going in the future. Connect with Bri on Instagram: @brikanz| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

NSCA Tactical Program Managers, Jason Soileau (Military) and Mandy Nice (Public Safety), talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about supporting those in the tactical professions over the course of their careers. Topics under discussion include the U.S. Army Holistic Health and Fitness (H2F) program and developing a new tactical strength and conditioning program tool kit for public safety agencies. Find Jason and Mandy on Facebook: NSCA Tactical Strength and Conditioning SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

J. Aggabao, former Assistant Strength Coach for the Los Angeles Rams of the National Football League (NFL), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about coaching in the NFL. Topics under discussion include getting a foot in the door in the NFL, what happens when your head coach gets let go, and misconceptions about being an NFL strength coach.