Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Molly Binetti, Women’s Basketball Performance Coach for the University of South Carolina, and return co-host for the 100th episode of the NSCA Coaching Podcast, Scott Caulfield, Director of Strength and Conditioning for Colorado College, talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about coaching philosophy. Topics under discussion include navigating strength and conditioning careers, creating value, and building a better weight room environment for athletes. Find Molly on Twitter: @CoachBinetti or Instagram: @mbinetti22 | Find Scott on Instagram: @coachcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This excerpt briefly explains programming agility sessions for lacrosse athletes.

The purpose of this article is to discuss the theory behind the French Contrast Method (FCM), current evidence demonstrating its effectiveness, as well as proper implementation and execution for athletic populations.

Few strength coaches have shaped sport performance like Al Vermeil — the only strength coach to earn championship rings in both the National Football League (NFL) and National Basketball Association (NBA). In this Gatorade Performance Partner Special Episode, Vermeil shares how a career built on explosiveness, adaptability, and relentless curiosity has transformed teams at every level. From advancing plyometrics and Olympic lifts in the 1970s to creating the performance pyramid and the innovative “time machine” testing system, his methods have influenced generations of coaches and athletes worldwide. Known for blending timeless principles with fresh, actionable ideas, he explains how mechanics, group management, and collaboration create consistent results and lasting trust. Along the way, Vermeil offers rare perspectives on coaching longevity, revealing how his adaptability and curiosity have kept him learning — and lifting — into his 80s. Gain practical insights to keep explosiveness central, integrate performance science, and strengthen your long-term coaching impact. Reach out to Coach Vermeil by email at: a60vermeil@sisna.com | Email Jon Jost at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

Dr. Patrick Ivey, Associate Athletics Director for Student Athlete Health and Performance at the University of Louisville, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the transition from strength coach to a director role in administration. Topics under discussion include perceptions of strength coaches, emotional intelligence, and continuing to grow where you are. Find Dr. Ivey on his website: pativey.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brett Bartholomew, founder of the performance coaching and consulting company, The Bridge Human Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about learning what drives people, how to interact effectively with others, adapting to change, and the value in learning from other fields.

Much in the same way that a single movement or a single workout does not make or break a training cycle, the same holds true for mental skills. The challenge is that the strength and conditioning coach will likely need to reach out to another professional trained in sport psychology to help establish the plan and construct the appropriate interventions.