How are fitness studios with 8,000 – 9,000 sq ft able to survive? One way is to carve out a niche in this competitive and crowded industry.

The path to the top is not always linear. For Jill Costanza, it included returning to school and stops in collegiate and military performance before becoming Director of Sport Science and Assistant Strength and Conditioning Coach with the National Football League (NFL) Detroit Lions. Costanza describes today’s sport science landscape as a “Wild West,” where definitions differ by perspective. Her focus centers on assessing the athlete and program effectiveness against the demands of the game to identify holistic interventions. She outlines how intentional systems, a clear communication funnel, and data visualizations help athletes and stakeholders understand the “why,” build buy-in, and tap into competitiveness. Addressing common misconceptions, Costanza clarifies that elite athletes can still have foundational qualities that need rewiring. She emphasizes movement quality, proprioception, and breathing while adapting for individual needs and neurological fatigue. Learn how to build sport science systems, turn insights into action, and keep progressing on your professional path. Reach out to Jill by email at: jill.costanza@lions.nfl.net | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

By following the guidelines of the American Dietetic Association, a vegan or whole food, plant-based diet can be a viable option for athletes as well as non-athletes to maintain health, support athletic performance, and positively impact the environment.

This article provides a sample six-week lumbo-pelvic hip complex strengthening program with the intended goal of improving vertical jumping ability and landing mechanics without the addition of plyometric or jumping/landing drills.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

"Can personal trainers cure disease?" Phil Kaplan asks during the 2014 Personal Trainers Conference as he talks about shifting the perception of personal trainers towards something greater. What if personal trainers addressed the largest market in a way that they have never been helped before? Join Phil as he discusses big ideas.

This article looks at the four phases of the rowing stroke: the catch, drive, finish, and recovery. A sample resistance training program that addresses all four phases is included.

This article discusses the idea of Confucian adaptability as a framework for cultivating interpersonal skills for personal trainers.

PT 2021