The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

John Graham

Former collegiate hockey athlete Cole Hergott thrived in the offseason, but it took a setback to accelerate his path in strength and conditioning. After losing his spot on the team, he channeled his work ethic into interning with Trinity Western University. Years later, he returned to his alma mater as Head Strength and Conditioning Coach. Only 25 at the time, Hergott recounts the unique challenge of coaching athletes who were older or previous classmates. Leading over 300 athletes as the sole full-time strength and conditioning coach, he quickly learned to “write all your plans in pencil,” while building trust, optimizing logistics, and adapting through COVID-19 disruptions. Hergott emphasizes mentorship and encourages coaches to lean on those who navigated similar challenges. As part of the NSCA British Columbia Advisory Board, he encourages listeners to share their practical insights at local events. Hergott’s journey underscores the value of continual growth and embracing uncertainty. Connect with Cole via email at cole.hergott@twu.ca | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Join the NSCA Canadian Community on LinkedIn! Learn more about volunteering with the NSCA at the local level at NSCA.com/Volunteer. Interested in presenting at a local or national NSCA event? Submit your application here.

Loren Landow, Director of Sports Performance at Landow Performance Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about beginning your coaching career, having longevity at one institution, where and when to “pick your battles” (or not), and learning to listen.

Health-related professionals face a double burden – obtaining enough continuing education credits to maintain both their CSCS certification and their healthcare licensure. That’s quite the time and financial commitment – however, it is possible to find CEU opportunities that fulfill both requirements.

One of the biggest challenges personal trainers face is keeping clients motivated, committed, and coming back for more. Join Todd Miller as he draws upon years of experience to share his recommendations on how to understand and meet your clients' evolving needs.

Charlie Weingroff

In this video from the NSCA's 2014 TSAC Conference, Jay Merlino discusses "how to train your trainers" in the sense of figuring out the best way to communicate knowledge; not only programmatic insights, but implementation of the actual program as well.

Joe Kenn, Head Strength and Conditioning Coach for the Carolina Panthers, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about… well… a little bit of everything.