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What it Takes to Survive and Thrive as a Fitness Studio Owner
April 10, 2018by Josh Leve
It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
Personal trainers Organization and Administration
Top Ways to Drive Traffic to a Fitness Business
April 10, 2018by Josh Leve
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration
Management of Musculoskeletal Injuries—A Review for Fitness Professionals
April 13, 2018by Scott W. Cheatham, DPT, PhD, ATC, CSCS, NSCA-CPT
Because a client’s functional abilities will change in each of the tissue healing phases, the fitness professional must understand the time it takes to heal and the science behind each phase in order to prescribe safe exercises for clients in those phases.
Personal trainers Program design Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Bridge: Creating Systems to Provide the Best Customer Experience, with David Crump
June 25, 2018by David Crump NSCA-CPT
David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.
Personal trainers Professional Development
Physical Abilities Testing Validation for Public Safety
April 24, 2018by John E. Combs, MA, CSCS
Those who are in key decision-making positions should understand the importance of proper research, validation, and implementation procedures when developing physical fitness standards.
TSAC Facilitators Testing and Evaluation Safety
Novel Integration of Organic Non-Commissioned Officer Extenders within the Holistic Health and Fitness Lite Program
September 1, 2021by Ramon Cossio, CSCS, Christine Kasprisin, and James Nelson, CSCS, TSAC-F, RSCC
This article assessed the effectiveness of the Holistic Health and Fitness Lite (H2FL) pilot that integrates strength and conditioning coaches, dietitians, occupational therapists, physical therapists, and cognitive performance specialists into conventional units to provide holistic care for soldiers.
TSAC Facilitators Program design Organization and Administration Testing and Evaluation
How to be an Evidence-Based Fitness Professional
March 15, 2019 - May 20, 2019by Keith Chittenden, MS, CSCS,*D, TSAC-F,*D
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainers Exercise Science Program design Organization and Administration Professional Development
Technology and the Strength Coach—A Discussion of Practicality, Affordability, and Efficacy
June 11, 2018by Daniel Giuliani, MA, CSCS, RSCC
When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.
Coaches Organization and Administration
Developing Your Simple Personal Training Marketing Plan
June 22, 2018by Ryan Ketchum
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainers Organization and Administration Professional Development
Bridge: Core Training, with Joe Drake
May 4, 2018by Joe Drake, MS, HKC, NSCA-CPT, USAW
Joe Drake, owner of Gravity and Oxygen Fitness, discusses his philosophy on training the core and provides some examples.
Personal trainers TSAC Facilitators Coaches Exercise Technique Program design
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