Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainersCoachesOrganization and AdministrationProfessional Development
Mike Caro, Head Strength and Conditioning Coach at Emory and Henry College and chairperson of the College Coaches Special Interest Group, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from National Association of Intercollegiate Athletics (NAIA) athlete to head strength and conditioning coach, with limited resources, but an eagerness to succeed. Topics under discussion include internship experiences, interviewing for jobs, and special interest groups.
Jeff Connors, who retired after a staggering 31-year collegiate coaching career, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being a servant to athletes and contributing to their lives. Topics under discussion include “surviving” head coaching changes, learning from others in the field, and using his coaching experiences to write books.
This excerpt from the Essentials of Strength Training and Conditioning, 4th Edition gives a quick glimpse into some of the implements used in strongman training.
Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk.
Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches.
Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.