At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainersCoachesOrganization and AdministrationProfessional Development
This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.
Personal trainersExercise TechniqueProgram designOrganization and AdministrationClient Consultation|AssessmentSafetyEmergency ProceduresProfessional Development
This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional Development
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
In this hands-on lecture from the NSCA's 2014 Personal Training Conference, Nick Tumminello demonstrates his Top 20 mobility and activation exercises and explains why they are in his toolbox. Nick talks about how it is important for trainers to sort through the hundreds of available exercises to better serve their clients.