One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide. Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.

This article will explore the concept of “pink taxing,” whereby females must expend more metabolic energy compared to their male counterparts to achieve the same scores in standard military fitness tests.

TAT22

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.

The goal of this article is to help strength and conditioning professionals properly educate clients on how protein can go a long way in assisting them in achieving their health and fitness goals.

Military and law enforcement needs analyses are not specifically matched to firefighting, but those training styles are better than basic fitness regimens or no regimen at all. For firefighters who are attracted to other styles of training not specific to firefighting, there are ways to train for all the demands of firefighting without making the firefighter use training modalities that they dislike or are not comfortable using.

Studies support the use of kettlebells for improving power, although evidence for using them to improve strength and aerobic fitness is still equivocal. Studies investigating the biomechanical properties of kettlebell training have been fruitful, and it may be useful for developing sprint running performance and for injury prevention.