Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Loren Landow shows some progressions for core training movements that he uses with his athletes.

Joe Kenn, MA, CSCS,*D, RSCC, spoke at the NSCA's 2012 National Conference choosing the appropriate exercises to develop athletes and design programs.

This Personal Training Quarterly article presents time-efficient fitness strategies to maintain physical and mental health during early parenthood. Visit NSCA online to read more on nutrition, health science, and fitness news.

In this lecture from the NSCA's 2014 National Conference, Dr. Arianne Missimer talks about the importance of breath and posture, and their effect on the body's systems. Dr. Missimer discusses a number of factors, including the role of the inner core, postural stability, and functional vs. dysfunctional breathing.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This excerpt from the Essentials of Strength Training and Conditioning, 4th Edition gives a quick glimpse into some of the implements used in strongman training.

In this session from the 2015 NSCA National Conference, Charlie Weingroff discusses interventions based on the core foundations of movement, output, readiness, and sensory systems. Interventions are presented as an intersection between medicine, fitness, and science.

Developing the High School Athlete in Large Group Settings