This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

This second article of a two-part series continues the discussion of long-term athletic development (LTAD). This article provides practical application of the LTAD principles by examining two sample programs.

The purpose of this article is to share the importance of the menstrual cycle’s effects on elite athlete performance, and how these effects should influence the training and recovery of high-performing athletic women.

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The goal of this article is to define some of the basic physiological responses to acute and chronic altitude exposure and to provide some evidence-based, practical guidelines when approaching training and racing at higher altitudes.

There is evidence that alcohol should not be ingested after resistance exercise by men as this ingestion could potentially hamper the desired muscular adaptations to resistance exercise by reducing anabolic signaling.

It is important for strength and conditioning coaches, sport coaches, athletic trainers, and administrators to recognize and address the evidence of stress within student-athletes in order to avoid chronic stress-related anxiety and injury.

Brad Schoenfeld, MS, CSCS, CSPS, NSCA-CPT, spoke at the NSCA's 2012 National Conference on the myth of the "fat-burning zone."

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.