What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Darnell Clark, Director of Strength and Conditioning at Charlotte Country Day School in Charlotte, NC, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his path to becoming a high school strength and conditioning coach, the structure of his high school (Charlotte Country Day) strength and conditioning program, and giving back to the industry.

Dr. Sara Erdner, author of “Dear Coach: What I Wish I Could Have Told You, Letters from Your Athletes,” talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the coach-athlete relationship. Topics under discussion include coaching education, giving athletes a platform to be heard, and what truly builds mental toughness and resiliency. Find Dr. Erdner on Twitter: @doc_serdner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more. Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong