In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

The purpose of this article is to provide some actionable topics for communication that can increase the frequency and effectiveness of communication for strength coaches with their sport coaches.

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

Various aspects of resistance training, such as specific exercises chosen, workout structure, resistance used, volume (repetitions and sets), rest intervals between sets, and training frequency, can be manipulated to mold the strength training program to best meet an endurance athlete’s goals.

You can’t talk about strength and conditioning without Coach Boyd Epley. Regarded as the “Godfather of Strength and Conditioning,” Epley laid the groundwork for the profession and later founded the NSCA in 1978. His 10 Husker Power Principles, developed at the University of Nebraska, remain a cornerstone in programming and formed the basis of sport-specific training. Emphasizing strength and power, Epley implemented testing and debunked the prevailing belief that weightlifting hindered speed. He recounts his journey with co-hosts Eric McMahon and Jon Jost, chronicling how a pole vault injury and exposure to bodybuilding led him to become the first collegiate strength and conditioning coach. What began with cement bars and paint cans evolved into a fully equipped weight room and impressive lifelong career. Additionally, Epley’s open-door policy — even with his fiercest competitors — helped drive the profession forward. This episode is a must-listen for anyone interested in strength and conditioning history. Explore the University of Nebraska’s Husker Power Principles discussed in this episode. Reach out to Coach Epley by email at boydepley@mac.com. Get in touch with Jon Jost at jonathan.jost@pepsico.com. Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Want to get involved as an NSCA Volunteer? Discover opportunities to lead and share your expertise at NSCA.com/Volunteer. Applications for many positions open in September and October!

Omega-3 fatty acids not only have positive impacts on the eyes, heart, brain, and joints, but also on muscle tissue. Omega-3 is a very important nutrient that can help an individual achieve optimal health and performance.

What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs