For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

From the 2021 NSCA Coaches Conference, Dan Dalrymple, Head Strength and Conditioning Coach for New Orleans Saints National Football League (NFL) team since 2006, shares wisdom from his experience in the field. This includes the realities of coaching in the NFL and how he used the setbacks of the pandemic to drive positive change and opportunities.

This article explains the use of structured functional fitness programs for injury prevention and enhanced job performance in fire service personnel.

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

This article looks at the four phases of the rowing stroke: the catch, drive, finish, and recovery. A sample resistance training program that addresses all four phases is included.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This Personal Training Quarterly article discusses blood biomarker monitoring as a vital tool in overtraining syndrome diagnostics and recovery. Visit NSCA online to read more on fitness news and exercise research.

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness

NSCA Coach 11.3 is an exercise research article providing strength coaches, considerations to design effective sports performance programs for collegiate soccer.