Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science. Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more: Instagram: @pspa_performance X/Twitter: @PSPA_perform LinkedIn: @professional-soccer-performance-association

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.

Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

From tactical strength and conditioning to developing the skills to train a specialized group of football kickers, Catherine Wallace shares how growing up in a military family inspired her into coaching. In this episode, Wallace connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on how to pursue a tactical coaching career in different branches of the military and public safety. She discusses how earning the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification led her to pursue the Certified Strength and Conditioning Specialist® (CSCS®), and more ways that involvement with the NSCA has positioned her for career growth. There is also a discussion about “holistic programs” within strength and conditioning, an area that has been popularized, but is perhaps still misunderstood. Listen and learn about the rapidly growing tactical strength and conditioning area of the field, and the mindset needed to thrive as an impactful coach. Connect with Catherine on Instagram at: @tac.coach.cath or by email: catherine.university@hp.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room. Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Stephanie Mock, Assistant Athletic Director for Sports Performance at the University of Pittsburgh, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about growing a comprehensive sports performance program. Topics under discussion include tips for interviews, graduate assistantships, staff development, and the ongoing collaboration with academics to advance sport science initiatives at University of Pittsburgh. Find Stephanie on Instagram: @_mockstephanie_ or @pitt_sportsperformance | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs