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Common Practice for Personal Trainers that Should not be so Common: Examination of Common Practices

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Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

Personal trainers Organization and Administration Professional Development

From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2

August 24, 2018by David Crump

Article Members Only

Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.

Personal trainers Organization and Administration Professional Development

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019by David Crump, NSCA-CPT, RCPT*D

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development

The Importance of Setting up Systems for a Small Fitness Business

April 10, 2018by Josh Leve

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This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

Personal trainers Organization and Administration

How to Leverage Industry Leading Market Research for a Fitness Studio

April 10, 2018by Josh Leve

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One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

Personal trainers Organization and Administration

Bridge: Creating Systems to Provide the Best Customer Experience, with David Crump

June 25, 2018by David Crump NSCA-CPT

Video

David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

Personal trainers Professional Development

The State of the Fitness Industry

May 4, 2018by Josh Leve

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Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

Personal trainers Organization and Administration Professional Development

From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

May 17, 2018by Geralyn Coopersmith

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From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

Coaches Organization and Administration Professional Development

Leveraging the Trends in the Fitness Studio/Gym Community

April 10, 2018by Josh Leve

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Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Personal trainers Organization and Administration

How to be an Evidence-Based Fitness Professional

May 20, 2019by Keith Chittenden, MS, CSCS,*D, TSAC-F,*D

Article Members Only

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

Personal trainers Program design Organization and Administration Professional Development

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