Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
Personal trainersOrganization and AdministrationProfessional Development
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainersOrganization and AdministrationProfessional Development
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.
Personal trainersOrganization and AdministrationProfessional Development
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainersProgram designOrganization and AdministrationProfessional Development