(3,228 found)
Stop Hiring Personal Trainers and Start Building Them—Developing an Internship Program at a Fitness Facility
April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainers Organization and Administration Professional Development
How to Promote and Sell Multiple Personal Training Options with Layered Pricing
April 10, 2018by Douglas O. Sheppard, NSCA-CPT,*D
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
Personal trainers Organization and Administration
Back to Basics: 3 Steps of the Initial Consultation
June 20, 2018by Joni Boyd, PhD, CSCS and Nicole Swank, MS
Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.
Coaches Exercise Science
The Experience Is Just as Important as the Results—Building a Successful Fitness Business Beyond Exercise
April 9, 2018by David Crump
To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
Personal trainers Professional Development
From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry
May 17, 2018by Geralyn Coopersmith
From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry
Coaches Organization and Administration Professional Development
The 1x20 Strength Training Program for Older Adults
February 10, 2023by Joshua McMillian, CSCS,*D, RSCC*D
This article explores how personal trainers can use the 1x20 strength-training program to potentially build strength with the older adult client.
Personal trainers Program design
Hospitality in Fitness – Part I – Improving Client Satisfaction in Group Fitness Training
August 19, 2025by Cody McDermott, CSCS
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainers Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development
Building a Balanced and Symmetrical Physique – Is Regional Hypertrophy Possible?
June 7, 2022by Guillermo Escalante, DSC, MBA, ATC, CSCS and Adam Michael Gonzalez, PhD, CSCS
This article provides a brief overview of literature where regional hypertrophy was reported. It also discusses the basic science and application of regional hypertrophy training.
Personal trainers Exercise Science Program design
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
Long-Term Athletic Development (LTAD) for the Personal Trainer – Part 1: Awareness
July 19, 2024by Rick Howard, DSC, CSCS,*D, RSCC*E, FNSCA
This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.
Personal trainers Professional Development
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