The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.

Learn about the pros and cons of popular diets, and how each diet will impact the training of your clients. In this session from the 2016 NSCA National Conference, sports nutritionist, Marie Spano explains the key factors that determine dieting success, and shares resources to help your clients decide which approach is best for them.

In this session from the NSCA’s 2016 Personal Trainers Conference, Marie Spano discusses the top five questions clients have about nutrition, weight loss, and getting fit and healthy. Learn to teach your clients how they can feel an immediate difference, the most effective strategies for losing weight and keeping it off, and the health implications of popular diets.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

Jim Kielbaso, MS, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference about finding balance between working with personal training clients vs athletes.

This article provides practical suggestions that personal trainers can use to help their clients become and stay motivated to stick with their exercise routines.