As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

By understanding the means by which athletes encounter risk, strength and conditioning professionals can integrate exercise programs that may offset one of the steps toward injuries.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This second article of a two-part series continues the discussion of long-term athletic development (LTAD). This article provides practical application of the LTAD principles by examining two sample programs.

In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.

Meet Tara De Leon, a former collegiate strength and conditioning coach who now works as a personal trainer in Edgewater, MD. De Leon shares insight with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and episode co-host, NSCA Personal Training Program Manager, Blake Brightwell, on alternate routes for strength and conditioning coaches through personal training, group fitness, and private sector coaching. This episode discusses the “coaching identity” as it exists and impacts coaches’ beliefs across various stages of professional development. With the growth of the strength and conditioning field, De Leon challenges us to expand our thinking and perceptions around personal training, while holding true to our values and expertise as coaches. Regardless of your current role in the profession, learn more about how the NSCA can help you grow your career. You can connect with Tara on Instagram: @tara_de_leon_fitness or tara@edgewaterfit.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

This consensus statement provides specific conditioning recommendations with the intent of ending conditioning-related morbidity and deaths of secondary school athletes. Most deaths in sports are preventable; our charge is to meet this expectation.

This article will discuss the balance between what an aspiring bodybuilder may expect from a personal trainer, what a personal trainer is able to provide, and how a personal trainer can be a valuable asset towards the aspiring bodybuilder’s development.