This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Rob Orr, co-lead of Bond University’s Tactical Research Unit, explains the differences in load carriage requirements and contexts between different tactical forces, and how to prepare tactical personnel for load-carriage tasks. This session from the NSCA’s 2018 Tactical Annual Training also looks at how to employ fitness assessments to determine future load carriage requirements.
TSAC FacilitatorsProgram designTesting and Evaluation
While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.
To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
Traveling can take a lot out of a person. Making a plan to prepare for pre travel, during travel, and time zone changes can help an individual manage the stress of traveling effectively. This infographic gives key information to help an individual prepare for westward travel.
Personal trainersTSAC FacilitatorsCoachesExercise ScienceProgram design
Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.
Personal trainersProgram designClient Consultation|Assessment
Why are some behaviors so easy to change while others are so excruciatingly difficult? In this session from the 2015 NSCA Personal Trainers Conference, Annette Lang explains how to identify specific components that have contributed to success—or lack thereof—in changing behaviors and ultimately, habits.