Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Learn about a unique path into strength and conditioning from J. Aggabao, the Associate Athletic Director of Sports Performance at Santa Clara University (SCU). Aggabao shares insights on coaching pathways and hiring, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, that includes service in the United States Navy, working in the National Football League (NFL), and progressing into a department leadership role at SCU. From networking in the strength and conditioning field to beyond the campus and athletic communities, this episode speaks to various career stages, from aspiring strength and conditioning coaches seeking their first jobs, to experienced professionals aiming to become effective leaders. Reach out to Coach Aggabao on Instagram: @j.aggabao, or by email at jaggabao@scu.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brian Gearity, Program Director and Professor of the Master of Arts in Sport Coaching program at the University of Denver talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the sociology of strength and conditioning. Topics under discussion include continuing education, becoming a writer, and how to coach a variety of people. Find Brian on Twitter: @DrGearity | Find Scott on Instagram: @coachcaulfield

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Stephanie Mock, Assistant Athletic Director for Sports Performance at the University of Pittsburgh, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about growing a comprehensive sports performance program. Topics under discussion include tips for interviews, graduate assistantships, staff development, and the ongoing collaboration with academics to advance sport science initiatives at University of Pittsburgh. Find Stephanie on Instagram: @_mockstephanie_ or @pitt_sportsperformance | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The path to the top is not always linear. For Jill Costanza, it included returning to school and stops in collegiate and military performance before becoming Director of Sport Science and Assistant Strength and Conditioning Coach with the National Football League (NFL) Detroit Lions. Costanza describes today’s sport science landscape as a “Wild West,” where definitions differ by perspective. Her focus centers on assessing the athlete and program effectiveness against the demands of the game to identify holistic interventions. She outlines how intentional systems, a clear communication funnel, and data visualizations help athletes and stakeholders understand the “why,” build buy-in, and tap into competitiveness. Addressing common misconceptions, Costanza clarifies that elite athletes can still have foundational qualities that need rewiring. She emphasizes movement quality, proprioception, and breathing while adapting for individual needs and neurological fatigue. Learn how to build sport science systems, turn insights into action, and keep progressing on your professional path. Reach out to Jill by email at: jill.costanza@lions.nfl.net | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.