Justin Roethlingshoefer, Head Strength Coach of the San Diego Gulls of the American Hockey League and Devan McConnell, Head of Hockey Performance at University of Massachusetts Lowell, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about their the idea and creation of their book, Intent, as well as their path to strength and conditioning for high performance hockey athletes. Topics under discussion include: training for hockey athletes, sports science, and Intent.

The purpose of this article is to present evidence for implementing wellness coaching practices for enhanced dissemination of knowledge and improved efficacy of lasting behavior change, positively affecting the service member’s fitness performance levels and decreasing risk of lifestyle disease development.

Loren Landow, Director of Sports Performance at Landow Performance Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about beginning your coaching career, having longevity at one institution, where and when to “pick your battles” (or not), and learning to listen.

Cory Kennedy, Head Strength and Conditioning Coach at the Institut National du Sport du Québec in Montreal, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the importance of monitoring athletes and the equipment used to keep track of their well-being.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

Rugby strength and conditioning coach Ashley Jones talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about early involvement in the NSCA, working in professional sports, why it is important to write as a strength and conditioning coach, building your network, and avoiding burnout.

This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.

Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

Coaching staffs need to be mindful of how groups are formed for training, who the leaders are, and what group norms are established across the different combinations of athletes training.