Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article provides a proposed holistic solution to increase functional, quality movement among Marines, thereby increasing physical performance, reducing injuries, and developing more effective warfighters.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.

The squat is one of the most essential movements in life and performance. In this Bridge video, Mandy Nice goes over the proper progressions for individuals to successfully and safely perform the squat.

A strength and conditioning coach has the ultimate platform to communicate many lessons that can impact the life of youth athletes. In this 2018 Coaches Conference video, Vernon Griffith goes over how to impact youth athletes in more than just weightlifting, and how to be the coach that they need.

Exercise and physical activity are necessary for the development of optimal bone health, as well as the preservation of bone mass density (BMD) throughout life. It is imperative, as health and fitness professionals, to understand the impact of exercise on skeletal health and overall wellness and to serve as an educational resource for clients.

An appropriately designed program with elements of safe resistance training that focuses on the upper back and external shoulder rotators and open agility technique training may improve agility on the pickleball court, decrease the injury risk of older pickleball players, and increase the self-confidence of these individuals on the court and in daily life.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.