This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.
Personal trainersOrganization and AdministrationProfessional Development
Matt Mallard, Director of Education and Master Trainer at Gainesville Health and Fitness demonstrates strongman training for the personal training client.
Personal trainersTSAC FacilitatorsCoachesExercise TechniqueProgram design
High chronic workloads have been shown to be associated with a reduced risk of non-contact, soft tissue injuries, while large spikes in acute training loads have been associated with an increased risk of these types of injury. Analyzing the acute:chronic workload ratio allows a coach to optimize training for the athlete and to continue in advancing fitness goals without overtraining.
Olympic-style lifting, functional training, powerlifting, and bodybuilding should all be considered when designing a program to improve general health, fitness, and functional capacity.
Personal trainersExercise ScienceExercise TechniqueProgram design
No training program can completely eliminate the risk of cardiovascular disease or low back pain, but some steps can be taken to decrease the likelihood of being afflicted by either.
This article addresses various aspects of overtraining and overreaching, including the signs and symptoms, preventative supplementation, and the recovery process.
The purpose of this article is to provide an example of a resistance training program for improving performance and reducing the possibility of injury for pickleball players.