In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.

Potentiation Warmups for Lifting at the High School Level and Beyond

How are fitness studios with 8,000 – 9,000 sq ft able to survive? One way is to carve out a niche in this competitive and crowded industry.

This infographic outlines a three-step process to determine the efficacy of selected jump metrics and the ability to use them in practice.

Joe Kenn, MA, CSCS,*D, RSCC, spoke at the NSCA's 2012 National Conference on using movement screen to identify weakness in athletes.

Correctional officers can achieve heart rates that are indicative of maximal effort exercise during a simulated confrontation with a noncompliant inmate. Given the nature of the position, agencies should attempt to hire individuals that have the potential to be able to work in these situations and training instructors should ensure they are physically developed so they can function and make correct decisions when providing maximal effort under stress.

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal training clients may need to make both exercise and nutrition changes to achieve their goals. Combining the nutritional knowledge of registered dietitians and training aspects of personal trainers may be of benefit to clients.

PT 2019

Psyching up can be an effective technique for improving confidence and getting an individual ready for a sporting performance. This infographic shows that psyching up can affect the performance of short-distance sprinting.