For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
In this 2018 Personal Trainer Conference hands on presentation, Dr. John Rusin demonstrates how he screens and assesses the upper body and shoulder complex, as well as discusses how to program horizontal and vertical pushing and pulling patterns accordingly.
Personal trainersExercise TechniqueProgram designClient Consultation|Assessment
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainersCoachesOrganization and AdministrationProfessional Development
The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.
Personal trainersProgram designProfessional Development
In this video from the NSCA's Personal Trainers' Conference 2013, Alan Aragon, MS, discusses the Paleo diet and provides his perspective on the validity of its nutritional claims.
This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.
Personal trainersClient Consultation|AssessmentProfessional Development
Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, discusses his road map to staying relevant in a growing field of competition, provides alternate views of success and the long-term impact as a trainer, and offers insight into effective leadership qualities in this session from the NSCA’s 2018 Personal Trainers Conference.
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.