Hear from Bri Kanz, Assistant Athletic Director of Sports Performance for Santa Clara University. Kanz connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on key stops along her professional path, including her most recent position at Stanford University. Learn how injury inspired Kanz to pursue strength and conditioning, about her move to the West Coast, and her enthusiasm for Olympic sport strength and conditioning. Kanz shares her insight on what it takes to be an effective strength and conditioning coach and where she sees the field going in the future. Connect with Bri on Instagram: @brikanz| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

In this professional development session from the 2020 NSCA’s Coaches Conference, Sean Marohn, Director of Strength and Conditioning for the Cincinnati Reds Major League Baseball (MLB) team, explains how the coaching profession has evolved in MLB and what young coaches can do to set themselves up for success in the industry.

In this episode, we learn from Emily Schilling, an Associate Strength and Conditioning Coach for the Illinois Fighting Illini Volleyball team. She shares her needs analysis for the growing sport of volleyball with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including thoughts for training team sports, different positions on the court, and the progression from first-year students through graduation. Another important topic covered is the professional pathways strength and conditioning coaches take to gain meaningful early-career coaching experiences and pursue higher-level director roles. Hear about beyond the weightroom demands placed on college student-athletes today, and how National Collegiate Athletic Association (NCAA) “Name, Image, Likeness” (NIL) policies are a topic that strength and conditioning coaches should learn about. You can connect with Emily via email at esselman@illinois.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses career development and progression for women in the field of strength and conditioning. Coach Andrea Hudy provides her personal insight as she touches on goal setting, core values, and professionalism.

Martin Rooney, Head Coach of Training for Warriors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about defining a coach, balancing the coaching lifestyle, and myths and misconceptions about opening a gym.

This article explores the concept of how lifestyle behaviors encouraged at the high school-level could affect fitness during adulthood, with a focus on both sport and strength and conditioning participation.

Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.