Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
In this NSCA 2017 Personal Trainers Conference video, Shawn Arent talks about the psychology of supplementation as well as the effects attitude, perception, and behavior has on the actual benefits of supplements.
Personal trainersCoachesNutritionExercise Technique
Michol Dalcourt spoke at the NSCA’s 2016 Personal Trainers Conference on recovery-based strategies in program design, and how this approach can benefit clients.
While exercise and weight management can be critical for a healthy pregnancy and recovery, special care should be taken when training pregnant and postpartum clients. In this lecture from the 2014 Personal Trainers Conference, Annette Lang provides an overview of what it means to work with this specific population.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This Personal Trainers Quarterly article promotes the benefits of walking to boost physical activity and improve overall health outcomes. Visit NSCA online to read more on health science and low-impact exercises.
Personal trainersExercise ScienceExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or DiseaseProfessional Development
In this hands-on session from the NSCA’s 2018 Personal Trainers Conference, Bobby Smith, Owner and Director of Sports Performance at Reach Your Potential Training, explains and demonstrates his multi-phase dynamic warm-up system.
Personal trainersCoachesExercise TechniqueProgram design
This PTQ article discusses current research examining the relationship between training volume and muscle hypertrophy and provides guidelines for optimizing training outcomes. Visit NSCA online to read more on exercise science and sport performance.
Personal trainersExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentProfessional Development
Opinions about the best functional exercises will always differ; however, science, logic, and a systematic approach will reduce confusion and debate. In this session from the 2014 NSCA Personal Trainers Conference, Gray Cook presents an interactive discussion that will provide you with the tools to elevate your skills with exercise choice and program design.